Hi fam!
So, I was obviously over the moon when Taran told me how well our first collaboration did, and suggested round two. Totally shed a few tears and felt like even Queen Beyoncé had nothing on me…
In all seriousness, Taran designs some of the most beautiful Indian wear I have ever laid my eyes on. Hands down! On top of that, she is so friendly, kind and has this snazzy British accent- ugh, talk about having it all!
I was so excited to interview her and get to share some of her awesomeness with all of you. Hope you enjoy reading this piece as much as I did creating it.
What would you say your passion is and how does this relate to what you do?
Taran: I love all things creative! As a child I spent a lot of time in dance classes, drawing, playing the piano. Over the years this creativity turned into a love for designing clothing. I love pairing beautiful fabrics together and seeing a design come to life from an initial sketch. I am my happiest when I am in my studio working on new designs and meeting with clients.
What inspired you to start your brand and what do you envision for the future?
Taran: I started by designing myself a lengha – I was surprised by the number of compliments I received when I wore the design and as people gained interest I started designing for friends and family. I then started designing collections and have just released recently my Spring/Summer 2017 collection “Willow”. This past year I also started designing bridal wear and hope to expand further into this area.
What advice would you give to young people who also want to start their own lines?
Taran: A great way to start a clothing line can be to design for friends and family – make a few pieces and ask those close to you for honest feedback and to help you promote your pieces by wearing them! Also it’s always beneficial to do research into your product/market area as there can be a lot of choice for consumers when it comes to fashion so its important to know what your USP is.
Who is your role model?
Taran: My Mum has been a great support system and role model in my life – she always encourages me to aim higher!
What are one of the hardships you face in this industry and how do you overcome it?
Taran: Being a home-based business I sometimes find it difficult to strike a good work/life balance. I’m trying to learn how to overcome this by scheduling my time better – I’m always reading entrepreneurial books and blogs to get more tips too!
Isn’t she inspiring? Told you she would be inspiring.
Stay tuned, WAY more to come ladies and gentlemen.
Love,
Tasha
Credits
Photos by: Carolines Photography
Hair & Makeup by: Contoured Studios
Jewelry by: Athena
Outfit by: Mahari Collection
Backdrop by: Pink Paisley Decor
The Open Journal 